Mom Task Tracker App
Making invisible work visible.
Founder · Creative Direction · Product Design · Brand Identity · Art Direction
Wichita, Kansas · 2025 – 2026
THE BEGINNING >
Everyone was talking about the problem.
I wanted to build something for it.
I began noticing a change in the way women were talking about family life. In conversations with other moms and across social media, the idea of the “mental load” was becoming part of the vocabulary—the planning, remembering and invisible work required to keep a household moving.
Women were getting better at naming the imbalance. What seemed to be missing were tools that could help make that work visible and give families something tangible to respond to.
At the same time, AI was changing who could build digital products. I didn't come from a technology background and didn't know how to code, but emerging AI-assisted development tools created an opportunity to learn a new medium and take an idea from observation to working product.
Mom Task Tracker grew out of those two shifts: a problem people were finally ready to talk about, and new technology that made it possible for me to build something for it.
Mental Load!
THE IDEA >
Make the invisible. Visible.
TAP IT → TRACK IT → SEE IT
Mom Task Tracker turns the invisible work of running a household into something tangible. Users log the tasks they perform throughout the day, and the app translates that activity into time, categories and estimated economic value—creating a clearer picture of where their effort actually goes.
THE EXPERIENCE >
Designed to be part of the day, not another task.
Tracking household work needed to feel simple enough to become a daily habit. I focused on making tasks quick to record while giving users a clear picture of where their time and energy were going. The experience was designed to move from small, everyday actions to meaningful insights over time.
01_ CAPTURE THE WORK
Quick, accessible task logging once a day.
02_ SEE THE VALUE
A daily summary of time spent and estimated unpaid labor value.
THE BUILD >
From concept to working product.
I didn't come into this project with a software development background. But as AI-assisted development tools became more accessible, I saw an opportunity to turn an idea into a working product without following a traditional development path.
I learned to work with emerging tools, translating product decisions into development instructions, testing functionality, troubleshooting problems and refining the experience as I went.
The process required more than learning new software. It meant thinking through how the product should function, how people would use it and how the individual pieces needed to work together.
01_ STRUCTURE THE DATA
Organizing tasks, categories, time estimates and wage comparisons into a system the app could use.
02_ BUILD THE EXPERIENCE
Connecting the data to an interactive interface, testing functionality and refining the product as it developed.
THE REPORT >
Making the invisible something you can see—and share.
The value of tracking this work isn't simply knowing how many tasks were completed. It's being able to see what that effort adds up to.
I designed a downloadable report that brings together time, estimated labor value and the areas where support is needed—giving users something tangible to reflect on and share.
THE BRAND >
A serious subject. An approachable experience.
The mental load can be a frustrating and emotionally charged subject. I wanted Mom Task Tracker to feel approachable, encouraging and empowering rather than another reminder of everything left undone.
I developed a bright visual identity, playful iconography and a conversational tone that made tracking everyday responsibilities feel simple, while giving the results the clarity and importance they deserved.
THE BUISNESS >
Designing for the audience. Building for the business.
I knew the success of Mom Task Tracker would depend on more than whether the app worked. It needed to appeal to women who were already carrying a heavy mental load, feel easy enough to become part of their daily routines, and offer enough ongoing value to support a subscription business.
That thinking shaped everything from the visual identity to the language of the notifications. I chose bright, trend-forward colors and playful graphics to make the experience feel fun rather than clinical. The voice was intentionally conversational, more like encouragement from a friend than instructions from a data tracker.
Even the nightly reminder was designed around that approach: “Okay, you've done a lot today. Let's take a second to tap it in.”
The business model followed the same thinking: give users time to build a habit, show them the value of their efforts, and offer deeper insights through a paid subscription.
01_ ATTRACT >
Make it feel fun.
Bright colors, playful graphics and a contemporary visual identity made a serious subject feel more approachable to the intended audience.
02_ ENGAGE >
Make it feel supportive.
Conversational language, encouraging feedback and thoughtfully worded reminders were designed to make daily tracking feel rewarding rather than burdensome.
03_ CONVERT >
Make it worth paying for.
A seven-day trial allows users to establish the habit and experience their first weekly insights before deciding whether to subscribe for continued reporting, downloads and sharing.
THE BIGGER PICTURE >
Seeing an opportunity. Finding a way to build it.
Mom Task Tracker began with a conversation I kept hearing and a question about whether I could help move it toward a solution.
I took the idea from initial concept to a working prototype, developing the brand, user experience, task-tracking system and business model while learning new AI-assisted development tools along the way.
As the product evolved, I hired a software engineer to take the prototype further, developing the backend infrastructure needed to support a larger user base. My role shifted from hands-on building to directing the product vision and collaborating with technical expertise to bring it closer to market.
The project reflects how I approach new opportunities: understand the problem, develop a clear vision, learn what I need to learn, and bring in the right expertise to make it happen.
